BethAnn Goldberg knows that good things don't come to those who wait. "Good things come to those who get up and make things happen," she says.
Designing cakes became a passion and hobby for BethAnn after she created a green caterpillar cake for her daughter's first birthday. Yet, the talented baker initially started her business not as a "business," but as a love of celebration, good food, creativity, and art.
"Cake is at the heart of our most cherished events -- it's a gesture of sharing and giving the best that we as hosts have to offer to our friends and family," she says.
This summer, BethAnn opened Studio Cake, a Menlo Park, California-based shop specializing in wedding and specialty cakes that doubles as a shared kitchen for a handful of women-owned start-up food businesses. Each day, BethAnn tries to honor her passion and drive by learning the craft of beautiful cakes, understanding her customers, seizing every opportunity that presents itself, and above all, creating her own opportunities for success.
BethAnn is delightfully engaging and totally committed to creating one-of-a-kind creations. The wedding and groomsman cakes she created for daughter Catherine
I was very excited when I saw what you have created with your beautiful cakes!! I was so excited Ithe first thing I did when I got out of bed this morning was google," how to make cake"...lol. Good luck to you
Hi BethAnn, Just wanted to say "hi" and let you know I think you have a great logo. Looking forward to meeting you in New York. Kathy Tolleson
You are so talented! I am blown away at what you create!! Katie, Napa, CA
I too make special cakes and I know the feeling when you present that special cake to that special person how wonderful you feel inside because of the joy and how special that person feels - some of my creative cakes people did not want to cut them they were so creative -so anyone who has the some creative talent I applaud you - your cakes gallery look fabulous-h
To my way of thinking, it's not just the attention to physical detail, it's the wonderful sense of color that makes these cakes exceptionally lovely. They're not just amazingly constructed; they're very appealing, too. A rare combination.
I am so happy for BethAnn.
Our spring woodland cake was one of the best things about my wedding day.
It was perfect - more beautiful than I could have ever imagined, and so delicious.
Congratulations - you deserve all the best!
Just amazing... How can a cake so fun taste so wonderful!!!
This is fabulous BethAnn!! I am so thrilled that you are a finalist and I can feel it....it's going to happen!! Woooeeee!!
Ahhhhhhh! You're here... on Martha Stewarts site!! All I can say is, "You must be proud of yourself!" How many people can say they work so hard everyday, with a smile on their face? I know you can. The jeep cake you did for my husband and I couldn't have been more perfect. Every last detail was covered, even the suspension system... which tasted good! Keep up the hard work and constant smiles!
BethAnn and I have similar business within a close proximity of each other. We've developed a wonderful supportive relationship and both business floursih as a result of positve interactions and comradery. I wish BethAnn all the best and hope SHE WINS!! =D
I still smile whenever I think of the amazing cake that you made to look like a turtle. It was lemon cake inside, and on top of the turtle's shell was a wonderfully placed tiered carrot cake. It would have been great even if it hadn't tasted so good! (Actually, the head probably wasn't all that healthy to eat since every time I looked around, someone was touching it to see if it really was cake.) It really was memorable and perfect.
Congrats BethAnn! You are so talented and I just wanted to wish you all the success with your business. :)
In addition to BehAnn's amazing talent at making beautiful cakes is the fact she is such a warm, sweet, wonderful person. Her personality matches her talent.............AMAZING!
BethAnn's cakes are creative and original. And on a side note she is an amazing person in all aspects of life, she's a wonderful mother and wife. Maybe I am a little bias. She being my cousin, even if it is by marriage, regardless I believe she deserves any kind of award out there. Hi BethAnn, it was great seeing you this summer! -- Lili
The combination of artistry and engineering in all of BethAnn's cakes is incredible! It would take a former NASA scientist and Stanford engineer to accomplish what she does through cake. At my nephew's birthday party, I watched 35 10-year-olds challenge each other about whether it was a "real cake" sports car--if so, they agreed it simply couldn't be edible. The look of ecstacy and incredulity on their faces as they devoured all of it was priceless. Her cakes bring JOY to all who see them!
BethAnn did my wedding cake this August and was extremely patient when I was not entirely articulate or sure of what I wanted. She made such a beautiful cake, and it was not all looks, the taste was wonderful! Interesting combinations of flavors that are super tasty and not overpowering.
BethAnn brought the snowman cupcakes to my school to celebrate my co-teacher's birthday. The children were so enchanted by them they didn't want to eat them. Since the children were all five years old, this was pretty impressive. Eventually they succumbed and enjoyed every bite of these delicious cakes. BethAnn is a talented chef as well as an amazing artist. She is also a warm and wonderful person. Good luck, BethAnn. You are a gifted dreamer and doer!!
Congratulations BethAnn! BethAnn made the most wonderful Mary Poppins cake for my daughter's 5th birthday. We were in absolute awe of it as was every attendee at the party. Her cakes are truly works of art and they taste absolutely amazing. BethAnn is such a wonderful woman and was such a pleasure to work with on our cake. She brings such a joy and passion to her work. Go BethAnn! You truly deserve it!
My husband and I met our fair share of cake makers/bakers before we got married in May 2008. But, no one compared to BethAnn -- her attention to detail (listening to what WE wanted our cake to be like), yummy cake recipes (chocolate and red velvet -- YUMMY!), and her passion for satisifying her clients are unsurpassed by others. Did I mention her cakes are works of art? Our family and friends who attended our wedding couldn't stop saying how how awesome it looked (as well as how great it tasted). Many thanks and best wishes, BethAnn!
BethAnn! My jaw dropped almost to the floor when I first saw the photos of your cakes. Absolutely amazing and beautiful, without exception! I've never seen anything else like them, and expect I never will. (Now if only I lived close enough to taste them...) Congrats, BA! --kdm
Congrats BethAnn!!
mmmmmmmmm, inventive combinations of flavors make your deliciious cupcakes, cakes and frostings hum along with the beautiful and/or whimsical exterior creations! Congratulations BethAnn.
I was so impressed the day I met Beth Ann at a wedding we were doing. I see many cakes and cake designers...Beth Ann's cake made my head turn...twice! She also has a glowing personality that shines through. We are blessed to have Studio Cake in our event community.
Beth Ann you are marvelous as are your fantastic cake inventions! You Totally rock. I hope you win! She who danced with Icing. Blessings on your new digs too, I can not wait to see your new studio!
BethAnn, you are SOOO amazing! I don't know who you find time to help us out with the Brownie troup, when you are opening up your Studio Cake shop and creating such fantastic cakes--ALMOST too good to eat! I think we should have the Brownies make a trip to Studio Cake and turn it into an inspirational event for them...it would be for me!! I will vote early and often, my friend :-)
These are the best looking cakes I've ever seen!
BethAnn, you're a rock star!! I knew from the first spilled-margarita-in-the-sand cake that success would be yours -- you go girl!!
Wow! Your cakes are simply divine! They look so good to eat, I can only imagine how good the taste! do you ship within Ca?
These are gorgeous cakes!! Way to go BethAnn!
Bethann's cakes aren't just food, they're art. You can see the joy in everything she creates. Congrats on making the finals! It's well-deserved!
Bethann's cakes aren't just food, they're art. You can see the joy in everything she creates. Congrats on making the finals! It's well-deserved!
Bethann's cakes aren't just food, they're art. You can see the joy in everything she creates. Congrats on making the finals! It's well-deserved!
....how easy it is to be a "doer" when bolstered by such kind words as these from such beautiful people in my life - loads of hugs as always! ba :)
Beautiful cakes and tasty too! You are an inspiration, BA!
WOW! Your cakes are incredible! Congratulations on becoming one of the finalists. Best of luck to you!
No one's quicker to turn a dream/idea/vision into reality than BA! :-)