Carrie Morey never dreamed that success would taste so good. As a mother of three girls, all younger than 4, she knew it would be an uphill battle to achieve her goal of being a success both inside and outside the home without a fleet of nannies, and without sacrificing family time.
Fortunately, in the delirium of late-night feedings with her first child, the idea for Callie's Charleston Biscuits materialized.
"My mother, Callie White, is a celebrated Charleston caterer who bakes phenomenal biscuits," says Carrie. "I asked myself, in the age of mass-produced fast food biscuits, is there a market for gourmet ones?" The answer was a resounding yes.
With a business plan written between burping babies, Carrie convinced her mother to postpone retirement and start the family-run Callie's Charleston Biscuits. "People are nostalgic about biscuits, and one bite of ours transports them to their grandmothers' kitchens," she says. Made by hand with absolutely no machinery, Callie's Charleston Biscuits come in four varieties and are shipped all over the United States.
"Our goal is to ensure that the tradition of baking biscuits isn't lost in this age of Blackberries and over-scheduling," says the busy mom. "It takes patience, balance, and whole lot of creativity on our part -- as well as my husband's -- to keep things moving, but our little company makes us proud."