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Dog Fashion Show

Martha's latest Must-Have item -- a Mascot Dog Puffy Coat -- is revealed in a canine fashion show on her television show.
The Martha Stewart Show, January 2009

Jeff Alexander, the founder and creative director of Mascot -- a company that sells dog apparel, collars, leads, ID tags, and charms -- stopped by to show some products that'll make your dog the most stylish on the block. The reversible puffer jackets modeled by Francesca and Sharkey are among Martha's Must-Haves.

Items Featured in the Fashion Show
Francesca and Sharkey
Reversible puffer jackets
Signature braided collar
Signature braided lead

Model No. 1
Embroidered bone sweater
Leather argyle collar
Leather argyle lead

Model No. 2
Repp stripe sweater
Aloha collar
Aloha lead

Model No. 3
Sailor's knot collar
Sailor's knot lead
Companion charm

Model No. 4
Old School Repp collar
Old School Repp lead
Scarf (Similar to the scarf modeled on the show, which is sold out.)

Model No. 5
Lilly Pulitzer collar
Lilly Pulitzer lead

Special Thanks

Special thanks to Jeff Alexander and his business partner, Stephanie Murray, for sharing these adorable dog fashion items and for giving everyone in the studio audience a Mascot companion charm. Mascot will donate 10 percent of the proceeds from the sale of this companion charm to Canine Companions for Independence, a special organization that provides assistance dogs to people with disabilities.

Comments (2)

  • Mikkie 20 Mar, 2009

    I disagree with rescuegal as I am an Australian Pensioner and I find that if I like something I will copy it in materials whch I can afford. Almost everybody has excess wool at home and you can download free patterns for just about everything. I cannot afford Martha's things but it gives me great pleasure watching her show and thinking "Gee how can I do that?" and then put my brain in gear and Think.

  • RescueGal 14 Mar, 2009

    Why do you find it necessary to cater only to the filthy rich? The average person will never afford the prices on your merchandise!