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History of Entertaining

The Martha Stewart Show, December 2007

On December 13, 1982, Martha's first book, "Entertaining," was released. Martha was running a thriving catering company in Connecticut, and decided that she wanted to preserve all the memories and recipes she created for the events she catered, so she wrote a book to share them with people who wanted ideas for their own parties.

Creating the book had long been a dream of Martha's, but it didn't happen overnight. It all began during a chance encounter with the president of Crown Publishing, Alan Mirken, at a party Martha was catering for the launch of a book about fairies. Alan was so impressed with the party, he asked his friend Andy Stewart, Martha's husband at the time, to introduce him to the caterer.

Returning to his office after the party, Alan told everyone he wanted to do a book with an unknown woman named Martha Stewart. At the time, there was much anxiety over publishing a lifestyle book as ambitious as "Entertaining," as it was considered extremely unusual to even consider doing a cookbook in all color. But the publishers soon learned to never underestimate Martha.

After 25 years and 59 books, Martha's relationship with Crown Publishing is still going strong. In fact, her latest book, "Martha Stewart's Wedding Cakes," will be available in bookstores on December 26.

Comments (3)

  • 18 Dec, 2007

    I own an first edition of this book. I was unable to travel to New York to be part of the show. The book has served me well. I thank you every day for all the wonderdul books you have written and how you have changed cookbooks for all. Jnetti.

  • 17 Dec, 2007

    As I remember; one of the shelter magazines featured a spread featuring her brother's wedding. There were so many ideas from that wedding article that other brides could use for their weddings, I'm sure the book

  • 14 Dec, 2007

    What a fantastic beginning to a fabulous career about teaching all aspects of living including entertaining.. Kudos to Martha and all involved in launching this wonderful empire.