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Emily Weiss, Founder and CEO of Glossier, New York City
Six years ago, after brief stints assisting at fashion magazines, Emily Weiss had an epiphany. “I wanted to position beauty as an element of personal style, the way people approach fashion,” she says. So she started Into the Gloss, a website that gained more than a million readers thanks in part to intimate, what’s-in-your-makeup-bag interviews with the likes of model Karlie Kloss, actress Tracee Ellis Ross, and even Martha. In 2014, Weiss turned a second epiphany into a reality, and Glossier, a “skin care as makeup” line, cemented her as a millennial mogul.
Since she’s only gotten busier, the jet-setter keeps things streamlined but stylish, wearing cashmere sweatpants on flights and vintage Levi’s to her SoHo offices. She also goes for dewy skin over matte makeup and prefers nudes to bright hues, resulting in a quietly confident look that mirrors her business MO: “I want women to feel proud of who they are every day.”
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“I’m a huge fan of Brittany Asch of Brrch’s abundant rose arrangements. Asch pulls back each petal so that the individual flowers look bigger.” From $150, brrch.com.
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“I wear Adidas Stan Smith sneakers practically every day -- they’re so comfortable.” $75, adidas.com.
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“Doesn’t everyone want to get a handwritten note? These chic note cards by Cartier help keep this dying art alive.” $75 for a set of 10, cartier.com.
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“During the workweek you can usually catch me in a cashmere sweater, jeans, and sneakers.” Crewneck, in Camel, $100, everlane.com.
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“Sophia Amoruso’s Nasty Galaxy is the perfect coffee-table book, with fantastic horoscopes.” $37, indiebound.com.
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“I always keep coconut Balm Dotcom in my bag for extra moisture on my lips and cuticles. Generation G lipstick in Cake is my signature color. I wore it on my wedding day.”$12 and $18, glossier.com.
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“Ouai’s Wave spray gives a bit of added volume, and I love that it can be used on either wet or dry hair.” $26 for 5 oz., theouai.com.
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“I like to support emerging women designers, like Olivia von Halle. Her silk pajamas are super-luxe.” $440, nordstrom.com.
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“I wear an Apple watch to help me stay on track for meetings.” Series 2 with stainless steel case and saddle-brown leather strap, $649, apple.com.
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“My workout gear is Outdoor Voice’s Athena crop top and three-quarter tritone leggings.” $50 and $85, outdoorvoices.com.
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“The Standard in Miami is my favorite hotel. I highly recommend the massages and custom bath soaks. The hammam in their spa is amazing!” From $50, standardhotels.com.
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Weiss's New Year Tips
“I often do a 21-day cleanse to detox after all the holiday festivities. My favorite one is the Clean Program.” $475, cleanprogram.com.
“I begin each morning, before I eat anything, with a cup of water and lemon -- either hot or cold, depending on how cool it is outside.”
Treat Your Skin
“I’m a big fan of masking. I start with Glossier’s Mega Greens Galaxy pack to clean my pores, then follow with Moisturizing Moon.” $22 each, glossier.com.
“I try to meditate for 10 minutes every morning before I head into work. I find the app Headspace helps make it easy to do.” From $6.25 a month, headspace.com.
“I don’t think resolutions should be made only at the start of the new year. I set them constantly throughout the year.”