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We walked all 250,000 square feet of Cosmoprof North America, the beauty industry’s biggest trade show, to scout out the best new products. Here’s what got our thumbs-up.
You won’t find FD&C Red No. 40 in 100% Pure’s makeup. Instead, these chemical-free formulas get their rich shades from fruits—and the occasional veggie. “With just four colors [cyan, magenta, yellow, and black], we can make any tone,” says cofounder Susie Wang. “Cyan blue can come from blueberry pigments; magenta from pomegranates and strawberries; yellow from peaches, squashes, and carrots; and dark tones from black rice or tea leaves.”
From $18 each, 100percentpure.com
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Spotlight On: Berdoues Grands Crus
The six eaux de cologne from Berdoues, a 100-year-old French fragrance house, take you on an olfactory trip around the globe without your ever having to leave the comfort of home. Experience the majestic cedars of Lebanon in Arz El Rab, left, or Japan’s delicate cherry blossoms in Somei Yoshino, right. The remaining, equally far-flung compositions include Sicilian sweet citrus, earthy Brazilian botanicals from the lush Amazon rainforest, malty Indian Assam tea leaves, and Malaysian oud. Each is encased in a display-worthy silk-screened glass bottle.
$80 each, beautyhabit.com
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The Bee’s Knees
Hippocrates prescribed it, and Cleopatra benefited from its healing properties. We’re talking about propolis, the antibacterial plant resin collected by honeybees to seal their hives, and Hey Honey Don’t Miss a Spot is a cleansing foam that’s chock-full of it. Smooth it onto acne-prone skin to purify without overdrying.
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Your Main Squeeze
Mornings are hard enough as it is; we’re all for adding a time-saver to our routine. Spongellé body-wash-infused Spongettes fit the bill. The fragrant body buffers (coconut verbena, pink tiare, and bourbon vanilla) clean, exfoliate, and moisturize in a single step. Each lasts more than five uses; they’re also TSA-friendly.
From $7 each, spongelle.com
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Rinse away styling products and hard-water deposits with this sulfate-free solution: Beautiful Nutrition Grapefruit Detox Shine Repair shampoo and conditioner.
$12 each, beautifulnutrition.com
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Dry hair gets a rapid infusion of softening seaberry oil and omega fatty acids in one transformative dollop of Obliphica Professional seaberry hair mask.
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Hair loss can be traumatic, but the innovative ingredients in Zenagen’s Evolve and Revolve five-minute treatments help to noticeably reverse shedding.
$60 each, zenagen.com