New This Month

Talking Spring Flower Trends with Ampersand, San Francisco's Hottest New Floral Studio

Meet Benjamin and Emerson, owners of the newest hot spot for flowers in the Mission. I recently visited their charming converted barn-to-flower shop to talk business, spring flowers, and what floral trends are popping up for home arrangements and weddings this spring.

Photography by Lisa Anderson Shaffer

How did Ampersand come to be?

Ampersand started from a yearning for a creative life, nature, and everything design oriented. We began the journey of flowering together, and have never turned back. We officially started doing business from our one-bedroom apartment in January 2014, and by August of the same year, we had opened our big barn-door/garage/flower shop and design studio! It's been the best decision we've ever made.

Photography by Lisa Anderson Shaffer

What are you seeing for spring floral trends?
It's so refreshing to be in sync with nature. Fremontia, lilac, and ranunculus are all in bloom. Combinations of pinks and oranges are big right now, as well as blooming branches!

Photography by Lisa Anderson Shaffer

What are your favorite spring wedding flower trends?
We are really loving the nude and gray tones currently. Creating designs that are muted is a really beautiful spin off of the classic whites and greens wedding concept.

Photography by Lisa Anderson Shaffer

What is the best, and the worst, thing about being your own bosses?

After all the long hours, hard work, and creative energy, we constantly feel the value of our work firsthand since it is appreciated by nearly everyone we work with. The downside of owning a business together is that vacations, sick days, and weekends are a thing of the past (at least right now!). Luckily, we are very fond of one another and like that we get to spend the time together.

Photography by Lisa Anderson Shaffer

What draws you to a particular flower or arrangement?
The most inspiring arrangements are ones that are organic, seasonal, and lush, as if they have just been gathered from a walk. We are also really fond of exploring color combinations.


What is your favorite flower?

Emerson's favorite flower: ranunculus. Benjamin loves purple flowers of every sort.

Photography by Lisa Anderson Shaffer

What do you strive for with your floral arrangements?
The ultimate goal is to add to a space without feeling a like a sore thumb. Just enough drama, beauty, and attention without stealing the limelight from the overall space, event, or occasion.

Photography by Lisa Anderson Shaffer

Thanks so much to Benjamin and Emerson for sharing their favorite spring floral picks! Read more about Ampersand and be sure to visit on your next trip to San Francisco!

About the Author

Lisa Anderson Shaffer

Zelma Rose was established in 2010 by designer Lisa Anderson Shaffer and inspired by the age-old Anderson Family tradition of skilled American hand craftsmanship. Lisa handcrafts all of their goods in a mountain top studio in Northern California. All of their products are made in limited editions to keep designs fresh, and they use the highest quality materials to keep you looking...


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