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About Martha Stewart American Made

American Made spotlights the maker, supports the local, and celebrates the handmade. The program is made up of people and communities that have turned their passion for quality craftsmanship and well-designed goods into a way of life.

For more than 20 years, Martha Stewart has celebrated this spirit of innovation in the pages of her magazines and on her television shows. Now, through American Made, Martha Stewart and the editors of Martha Stewart Living are spotlighting the next generation of great American makers: entrepreneurs, artisans, and small-business owners who are creating beautiful, inspiring, useful products; pioneering new industries; improving local communities; and changing the way we eat, shop, work, and live.

We believe we are in the midst of a shift in our culture where creative entrepreneurs are defining a new American economy. From Detroit to Des Moines, Spokane to St. Louis, people are choosing Main Street over mini-malls—supporting the local and the handmade. Our country’s makers are sparking this change by taking a leap, banking on their creativity and craftsmanship, and living their version of the American dream.

This is where you will meet, learn from, and be inspired by fellow makers from around the country. Welcome.

The 2015 Martha Stewart American Made Awards

Each year, Martha and the editors at Martha Stewart Living honor makers, small-business owners, and creative entrepreneurs in the fields of crafts, design, food, and style. These makers are recognized for their dedication to creating beautiful, quality products and building successful business and communities.

In addition to the Martha Stewart American Made honorees selected by our editors, one Audience Choice Winner will be chosen by our audience. If you are an American maker and you are producing beautiful, innovating, inspiring products, nominate yourself, in one of the categories below, for the American Made Audience Choice Award.

Audience Choice Categories

Crafts

If you make your business as a quilter, paper crafter, stationer, needleworker or knitter, ceramist, toy maker, basket weaver, sewer, or candle maker, producing the beautiful items that make up the decorative-arts category, we want to hear your story. You can select from the following:

  • Celebrations: Party goods, decorations, wedding products
  • Ceramics, Pottery & Glass: Functional, heirloom-quality objects
  • Fiber Crafts: Embroidery, crocheting, felting, knitting, quilting, cut-and-sew, natural dyeing
  • Nature Crafts: Candles, soaps, home fragrances
  • Paper Crafts: Books, calligraphy, paper, calendars, journals, paper flowers, stamps, stationery, wall art, letterpress
  • Recycled, Upcycled, Vintage Crafts: Products made with recycled or vintage materials
  • Toys: Kids’ toys, games, puzzles

 

Design

From cutting boards and tables to light fixtures and rugs, this category recognizes those furniture, tabletop, lighting, garden, outdoor-living, homekeeping, industrial, and textile designers who are making heirloom-quality products that we live with (and love) every day. You can select from the following:

  • Floral Design: Arrangements, bouquets, terrariums
  • Furniture & Home Accessories: Metalwork, woodwork, sustainable design
  • Garden & Outdoor Living: Growers, nurseries, garden tools, garden accessories, sustainable gardening products
  • Homekeeping: Organic cleaning products, brushes, brooms, furniture care, laundry supplies
  • Industrial Design & Lighting: Hardware, lighting, transportation
  • Pet Design: Pet-related indoor and outdoor furniture, toys, gadgets
  • Technology: Fonts, home gadgets and innovations, 3-D printing, digital printing
  • Textiles: Throws, pillows, blankets, textile mills, rugs, fabric design

 

Food

Whether you are an artisanal sheep's-milk cheesemaker who gives the French masters a run for their money or a small-batch gin distiller with a winning formula, this category is for you; it includes game-changing bakers, chefs, farmers, vintners, distillers, canners, jammers, picklers, and others who make our mouths water. You can select from the following:

  • Agriculture & Sustainability: Farming, food production
  • Bottled, Jarred & Canned: Condiments, jams, jellies, nut butters, pickled items, preserves, sauces
  • Dry Goods: Beans, coffees and teas, flours, grains
  • Pet Food: Pet-related food, treats, supplements
  • Sweets & Baked Goods: Desserts, candy, chocolate, cookies, ice cream
  • Wine & Spirits: Beer, bitters, liquors, spirits, wine

 

Style

We're seeking out the classics, calling out the newcomers, and basking in the perfect fit and best of beauty. These makers specialize in high-quality accessories, clothing, jewelry, cosmetics, and skin-care products that promise to turn heads and leave you looking your best. You can select from the following:

  • Accessories: Hats, scarves, shoes, bags, wallets
  • Beauty: Makeup, skin care, hair care, fragrance
  • Fashion: Womenswear, menswear, kids’ wear
  • Jewelry: Fashion jewelry, fine jewelry, watches, leatherwork, metalwork
  • Pet Accessories: Pet-related clothing, collars, leashes

 

Audience Choice Judges’ Criteria

Martha and the executive editorial team of Martha Stewart Living will serve as category judges and oversee the selection process of the finalists. The judges will base their selections on the following criteria:

Innovativeness, demonstrated creativity, and originality of idea

  • Originality and level of creativity
  • Clearly identifiable customer need
  • Customer value and usability

 

Workmanship

  • Quality of materials used
  • Attention and care paid to product details and/or customer satisfaction
  • Level of craftsmanship involved in production

 

Appearance

  • Unique design aesthetic
  • Visual appeal of product packaging
  • Compelling logo and/or typography

 

Embodiment of American Made theme

  • Use of local components and processes
  • Engagement of local community

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